Cult’s energy meter, launched in 2020, has played a major role in delivering an engaging experience to the user. The innovation uses deep learning and computer vision to calculate metrics such as energy score, and rep-counts, and monitor poses to provide users with meaningful insights and feedback.

Early this year, our team at cult.fit set out on a journey to solve problems that most first-time gym-goers face. Read on to know more.

Along with our marquee cult.fit brand, care.fit has long been an integral part of our long-term vision. A strong focus on clinic design ensuring zero wait time and stellar customer experience lead to care.fit’s consistent high ratings in offline experiences before COVID-19 hit.

Ankit Gupta from our Engineering team discusses the technology behind customised digital fitness -- from how fitness apps are personalised for users to whether they can replace actual gyms or not. Read on.