Brand

Fitness

Meet Sitara Subramani, our rockstar super-user!

At Cult, we celebrate and applaud our super-users -- users who've shown the ultimate dedication and passion towards developing the right fitness habits. And we want to take a moment to get to know one such super-user up close -- Sitara Subramani.
Behind the Scenes

We are cult.fit

Winston Churchill once said, “To improve is to change. To be perfect is to change often.”For us, this change came in the form of a simple name swap. Over the last 5+ years, we've redefined fitness & made it fun for everyone and will now be operating under a new name, ‘cult.fit’.
Behind the Scenes

Customer Experience from a cure.fit Lens

Deeply rooted in the DNA of cure.fit, this 6 point framework helps us keep customers at the center of everything we do
Behind the Scenes

Fit@98 : Making Healthy Eating More Accessible

Moving to a new city can be tough, sometimes even exasperating — the thrill of a new job comes with the unpredictability of a new place and the pressure to make new friends
Behind the Scenes

From Innovate to Plate: The Journey of Your eat.fit Meal

A lot goes into making a balanced, healthy, & yummy mealEver wonder how we decide on our menu? Who makes that decision? How many hands and heads are responsible for creating perfect dishes?
Behind the Scenes

The Birth of a Fitness Revolution — Our Journey to 200 Fitness Centers

“The journey of a thousand miles begins with one step” — Lao Tzu
Healthy Eating

#TheBig5 of eat.fit’s Food Philosophy

Healthy food that’s tasty too, and makes it easy for you to #BeBetterEveryday — we’ve stood by this motto, loud and proud. And now, we’re taking you on a journey that helps you understand how we do what we do.
Behind the Scenes

Curefit Logo - How Curefit Logo is Made With Connection to The Da Vinci Classic

If you are even slightly attuned to art and history, there’s a very high chance that you would have come across the Vitruvian Man. And if the name doesn’t sound familiar, this image will do the trick.