management

Behind the Scenes

We are cult.fit

Winston Churchill once said, “To improve is to change. To be perfect is to change often.”For us, this change came in the form of a simple name swap. Over the last 5+ years, we've redefined fitness & made it fun for everyone and will now be operating under a new name, ‘cult.fit’.
Behind the Scenes

Customer Experience from a cure.fit Lens

Deeply rooted in the DNA of cure.fit, this 6 point framework helps us keep customers at the center of everything we do
Behind the Scenes

Creating @cure.fit: Things We've Learnt

For a lot of our readers, cure.fit might look like it is all about the products and the technology that goes behind it, however, great design and creativity is at the heart of everything that we do.
Behind the Scenes

OKR — a process, a platform, a culture!

OKR — a process, a platform, a culture!
Behind the Scenes

cult.live — Bringing Cult Into Your Home

As a company, our goal has always been to make health easy for our customers. And when the pandemic hit, we were even more determined to keep that promise, because we knew that it would be an integral part of their lives.
Behind the Scenes

Behind the scenes of cult.live

There’s something special about going to the gym or any fitness center. It builds a sense of community, uniting people in their fitness goals. At cult.fit, we know that nothing gets your blood pumping like a good workout, and
Behind the Scenes

Behind The Scenes Of Building The Safest Gym

COVID-19 resulted in a nation-wide lockdown in the second week of March, and subsequently led to gyms being mandated to remain closed. We didn't know when we'd be allowed to re-open but what we did know for sure is that we would not be able to operate the way we did pre-pandemic.
Behind the Scenes

The Making of a Cult Trainer

At Cult, we believe that it’s as much the trainers as it is the people who work out who make the place as fun as it is. And so, we’ve decided to shine the spotlight on some of our trainers, their stories, and give you a little more insight into what makes them tick.