Customer Experience


The Digital Fitness Revolution: Can Fitness Apps Replace Gyms?

Ankit Gupta from our Engineering team discusses the technology behind customised digital fitness -- from how fitness apps are personalised for users to whether they can replace actual gyms or not. Read on.
Behind the Scenes

Introducing the Next Generation of Cult Gyms

We have added another exciting new offering to our fitness ecosystem -- Cult Gyms! These gyms are of top-notch quality, with every design and functionality element carefully thought through. Let's take a tour below!

Meet Sitara Subramani, our rockstar super-user!

At Cult, we celebrate and applaud our super-users -- users who've shown the ultimate dedication and passion towards developing the right fitness habits. And we want to take a moment to get to know one such super-user up close -- Sitara Subramani.
Behind the Scenes

We are

Winston Churchill once said, “To improve is to change. To be perfect is to change often.”For us, this change came in the form of a simple name swap. Over the last 5+ years, we've redefined fitness & made it fun for everyone and will now be operating under a new name, ‘’.
Behind the Scenes

Customer Experience from a Lens

Deeply rooted in the DNA of, this 6 point framework helps us keep customers at the center of everything we do

Welcome Back to the Safest Fitness Centre Around!

Yes! You read it right!
Behind the Scenes

Creating Things We've Learnt

For a lot of our readers, might look like it is all about the products and the technology that goes behind it, however, great design and creativity is at the heart of everything that we do.
Behind the Scenes — Bringing Cult Into Your Home

As a company, our goal has always been to make health easy for our customers. And when the pandemic hit, we were even more determined to keep that promise, because we knew that it would be an integral part of their lives.